Hi, I’m alex.

I've always been drawn to stories—writing them, telling them, and figuring out what makes people care about them in the first place. That curiosity led me to study English and Screenwriting at LMU, begin my career in the Los Angeles advertising scene, and ultimately make the move to San Francisco.

Today, I'm a Senior Copywriter with experience on both the agency and brand side, creating work for consumer and technology brands. Over the past seven years, I've developed integrated campaigns, product marketing, and acquisition and engagement creative across a broad range of channels, audiences, and business objectives.

Along the way, I've found that I'm especially energized by the challenge of translating complex products, services, and experiences into ideas that feel clear, engaging, and human. Whether working on brands like Xfinity and Blackstone at Goodby Silverstein & Partners or helping shape product marketing and brand storytelling at Rakuten, I'm drawn to work that combines thoughtful strategy with strong creative.

In my spare time, you'll usually find me exploring the nooks of San Francisco, hanging out with my miniature schnauzer Gus, taking on a new stitching project, or quietly noticing misplaced commas.