RAKUTEN X SC30: holiday social
Challenge
As part of Rakuten's partnership with Stephen Curry's SC30, we receive eight hours of production time with him each year. Last year, we had time remaining that needed to be used before the end of the year, so we saw an opportunity to maximize it by creating holiday social content for Rakuten's biggest shopping season.
BUSINESS GOAL
Our goal was to drive holiday shopping by creating entertaining, social-first content that naturally showcased Rakuten's Cash Back benefits while staying true to Stephen Curry's personal brand.
Solution
We developed a series of social-first concepts inspired by Steph’s personality and interests that naturally integrated Rakuten's holiday shopping message while maximizing a limited production window. Each concept was designed with enough structure to hit on Rakuten’s value proposition while leaving room for authentic, unscripted moments.
I partnered with the social and partnerships teams to develop the creative concepts and wrote the production outlines, including intros, outros, and key talking points for Steph.