RAKUTEN: SOCIAL
TIKTOK
I developed organic TikTok content that used timely trends, humor, and platform-native formats to make Rakuten’s business priorities feel entertaining rather than promotional.
I created the mini-series Shopping with Gus, turning my miniature schnauzer into a recurring character who made the mechanics of Cash Back feel more human—or, technically, more canine—approachable, and easy to understand. The videos remained top performers for six consecutive months and helped drive a significant share of the 53,000 followers gained between March and November 2025.
Booking with Rakuten is an ongoing educational travel series designed to inspire members while demonstrating how Rakuten could help them save throughout the entire travel journey. By weaving product education into authentic travel storytelling, the content makes earning Cash Back feel natural, relevant, and easy to understand.
From product launches and seasonal moments to Big Fat Check excitement, our TikTok creative blends product education with entertaining, platform-native storytelling.
We create Instagram content that blends product education, lifestyle storytelling, seasonal moments, and timely social content. Combining original creative with thoughtfully adapted TikTok content, each post is designed to feel native to the platform while maintaining a cohesive brand presence.