RAKUTEN: SOCIAL
TIKTOK
I developed organic TikTok content that used timely trends, humor, and platform-native formats to make Rakuten’s business priorities feel entertaining rather than promotional.
I also created the mini-series “Shopping with Gus,” turning my miniature schnauzer into a recurring character who made the mechanics of Cash Back feel more human—or, technically, more canine—approachable, and easy to understand. The videos remained top performers for six consecutive months and helped drive a significant share of the 53,000 followers gained between March and November.