Rakuten: the big stack
Every year, Amazon Prime Days ignite a shopping frenzy. With countless retailers launching their own competitive deals, Rakuten recognized an opportunity to stand out and show shoppers how to get even more for their money.
By offering elevated Cash Back stacked on top of sales at members’ favorite stores, we positioned Rakuten as the ultimate way for shoppers to maximize their savings. We built anticipation with a teaser campaign, amplified awareness through a national TV spot, and drove action with performance-focused email and digital assets. The result: a standout campaign that broke through the Prime Day noise, proved Rakuten’s value as the smarter way to shop, and reinforced that when it comes to saving more, Rakuten truly stacks up.
