RAKUTEN: HOLIDAY EMAILS
Q4 at Rakuten is our most important moment of the year, when every message must guide, engage, and drive action. As a senior copywriter, I help shape the voice behind our holiday email program, partnering with strategists and designers to deliver cohesive, customer-first CRM experiences at scale.
We’ve refined our creative to support a more cohesive, high-performing suite of holiday work. This includes integrating AI to streamline animation and production this past season. Because during the holidays, the right message at the right time makes all the difference.
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